The $280 Shift in Affordability Every Homebuyer Should Know

October 31, 2025

If you paused your plans to move because of high rates or prices, it may finally be time to take a second look at your numbers. Affordability is improving in 39 of the top 50 markets, according to First American. And that’s the 5th straight month where buying a home has started to get a little bit easier.

Let’s break this down into real dollars, so you can see the difference this could make for you (and your move).

Monthly Payments Are Coming Down
One of the clearest signs of this shift is in monthly payments. The latest data from Redfin shows mortgage payments on a median-priced home are now $283 lower than they were just a few months ago (see graph below):

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October 31, 2025
More Homes Will Sell With all of the affordability challenges at play over the past few years, many would-be movers pressed pause. But that pause button isn’t going to last forever. There are always people who need to move. And experts think more of them will start to act in 2026 (see graph below):
By Brooke Thedford October 20, 2025
Why Builders Are Throwing in Perks There are more newly built homes for sale right now than there have been in years. And as a buyer, that can help you in two big ways. It gives you more options to choose from on the market, and it motivates builders to sell their inventory before they build more. That’s exactly why more buyers are scoring incentives like these: - Mortgage rate buydowns to shrink your monthly payment - Price cuts that make homeownership more attainable - Help with closing costs and even upgrades in some communities The best part is, a lot of builders are offering these perks right now. According to Zonda, nearly 6 out of 10 new home communities are doing incentives on to-be-built homes. And over 75% are doing the same for quick move-ins, which are homes that are already built and ready to move into. As real estate analyst Nick Gerli explains: “. . . builders are adjusting to the realities of the current housing market. They’ve cut prices 13 percent from peak, and are giving generous mortgage rate buydowns on top of that.” The big takeaway is: builders are motivated to sell. So, you could snag a lower price and maybe even a lower mortgage rate if you buy new. If you’ve been feeling priced out, these offers might be your way back in. You Have More Brand-New Options Than Normal Since there are more new homes on the market than usual, that gives you more options than you’ve had in years. Whether you’re looking for something turnkey or want to personalize a build, odds are there’s more available near you than you may realize. Even though the number of new homes for sale is up throughout the country, there are pockets where you have an even better chance to find a better price. According to Census data, here’s a high-level look at which parts of the country are seeing the biggest boost in newly built homes (see graph below):
October 13, 2025
What the Data Really Shows While we've definitely seen prices moderate from the rapid and unsustainable climb in 2020-2022, how much they've changed is going to be different everywhere. If you look at data from ResiClub and Zillow for the 50 largest metros, this becomes very clear. The real story is split right down the middle. Half of the metros are still seeing prices inch higher. The other half? Prices are coming down slightly (see graph above). The big takeaway here is flat doesn't mean prices are holding steady everywhere. What the numbers actually show is how much price trends are going to vary depending on where you are. One factor that's driving the divide? Inventory. The Joint Center for Housing Studies (JCHS) of Harvard University explains: ... price trends are beginning to diverge in markets across the country. Prices are declining in a growing number of markets where inventories have soared while they continue to climb in markets where for-sale inventories remain tight. When you average those very different trends together, you get a number that looks like it's flat. But it doesn't give you the real story and it's not what most markets are feeling today. You deserve more than that. And just in case you're really focusing on the declines, remember those are primarily places where prices rose too much, too fast just a few years ago. Prices went up roughly 50% nationally over the past 5 years, and even more than that in some of the markets that are experiencing a bigger correction today. So, a modest drop in some local pockets still puts most of those homeowners ahead when it comes to the overall value of their home. And based on the fundamentals of today's housing market, experts are not projecting a national decline going forward. So, what's actually important for you to know? If You're Buying You need to know what's happening in your area because that's going to influence everything from how quickly you need to make an offer to how much negotiating power you'll have once you do. In a market where prices are still inching up, waiting around could mean paying more down the line. In a market where they're easing, you may be able to ask for things like repairs or closing cost help to sweeten the deal. The bottom line? Knowing your local trend puts you in the driver's seat. If You're Selling You'll want to be aware of local trends, so you'll know how to price your house and how much you can expect to negotiate. In a market where prices are still rising, you may not need to make many compromises to get your home sold. But if you're in a market where prices are coming down, setting the right price from the start and being willing to negotiate becomes much more important. The big action item for homeowners? Sellers need to have an agent's local perspective if they want to avoid making the wrong call on pricing and homes that are priced right are definitely selling. The Real Story Is Local The national averages can point to broad trends, and that's helpful context. But sometimes you're going to need a local point of view because what's happening in your zip code could look different. As Anthony Smith, Senior Economist at Realtor.com, article puts it: While national prices continued to climb, local market conditions have become increasingly fragmentedThis regional divide is expected to continue influencing price dynamics and sales activity as the fall season gets underway. That's why the smartest move, whether you're buying or selling, is to lean on a local agent who's an expert on your market. They'll have the data and the experience to tell you whether prices in your area are holding steady, moving up, or softening a bit and how that could impact your move. Bottom Line Headlines calling home prices flat may be grabbing attention, but they're not giving you the full picture. Has anyone taken the time to walk you through what's happening in your market? If you want the real story about what prices are doing in your area, connect with a local agent.
By Brooke Thedford June 17, 2025
Some Highlights: Have you been holding off on downsizing? If so, you should know your equity could make your move possible. Homeowners today have so much equity that a record number are buying their next house in all cash. And that has some big benefits like making their offer more appealing, potentially closing faster, and not having a mortgage payment. To find out how much equity you have in your current house, connect with a local agent. Because it may be enough to fuel your move.
By Brooke Thedford May 16, 2025
If you have a 3% mortgage rate, you’re probably pretty hesitant to let that go. And even if you’ve toyed with the idea of moving, this nagging thought may be holding you back: “ why would I give that up?”. But when you ask that question, you may be putting your needs on the back burner without realizing it. Most people don’t move because of their mortgage rate. They move because they want or need to. So, let’s flip the script and ask this instead: What are the chances you’ll still be in your current house 5 years from now? Think about your life for a moment. Picture what the next few years will hold. Are you planning on growing your family? Do you have adult children about to move out? Is retirement on the horizon? Are you already bursting at the seams? If nothing’s going to change, and you love where you are, staying put might make perfect sense. But if there’s even a slight chance a move is coming, even if it’s not immediate, it’s worth thinking about your timeline.  Because even a year or two can make a big difference in what your next home might cost you. What the Experts Say About Home Prices over the Next 5 Years Each quarter, Fannie Mae asks more than 100 housing market experts to weigh in on where they project home prices are headed. And the consensus is clear. Home prices are expected to rise through at least 2029 ( see graph below ):
By Brooke Thedford May 16, 2025
Especially in areas where inventory is rising, both homebuilders and sellers are sweetening the deal for buyers with things like paid closing costs, mortgage rate buy-downs, and more. In the industry, it’s called a concession or an incentive. What Are Concessions and Incentives? When a seller or builder gives you something extra to help with your purchase, that’s called either a concession or an incentive . A concession is something a seller gives up or agrees to in order to reach a compromise and close a deal. An incentive , on the other hand, is a benefit a builder or seller advertises and offers up front to attract and encourage buyers. Today, some of the most common ones are: Help with closing costs Mortgage rate buy-downs (to temporarily lower your rate) Discounts or price reductions Upgrades or appliances Home warranties Minor repairs For buyers, getting any of these things thrown in can be a big deal – especially if you’re working with a tight budget. As the National Association of Realtors (NAR) says: “. . . they can help reduce the upfront costs associated with purchasing a home.”  Builders Are Making It Easier To Buy It’s not just one builder willing to toss in a few extras. A lot of builders are using this tactic lately. As Zonda says : “Incentives continued to be popular in March, offered by builders on 56% of to-be-built homes and 74% of quick move-in (QMI) homes, which can likely be occupied within 90 days.” That’s because they don’t want to sit on inventory for too long. They want it to sell. And according to the National Association of Home Builders (NAHB), one of the strategies many builders are using to keep that inventory moving (and not just sitting) is a price adjustment ( see graph below ):
By Brooke Thedford April 30, 2025
At some point, you’ve probably heard the saying: “Yesterday was the best time to buy a home, but the next best time is today.” That’s because homeownership is about the long game – and home prices typically rise over time. So, while you may be holding out for prices to fall or rates to improve, you should know that trying to time the market rarely works. Here’s what most buyers don’t always think about: the longer you wait, the more buying could cost you. And you deserve to understand why. Forecasts Say Prices Will Keep Climbing Each quarter, over 100 housing market experts weigh in for the Home Price Expectations Survey from Fannie Mae , and they consistently agree on one thing: nationally, home prices are expected to rise through at least 2029. Yes, the sharp price increases are behind us, but experts project a steady, healthy, and sustainable increase of 3-4% per year going forward. And while this will vary by local market from year to year, the good news is, this is a much more normal pace – a welcome sign for the housing market and hopeful buyers ( see graph below ):
By Brooke Thedford April 2, 2025
Some Highlights - At a national level, the housing market has shifted over the past year. - There are more homes for sale, price growth has moderated, and homes are taking a little longer to sell. - Do you want to know how your area compares? Connect with a real estate agent to go over what's happening locally and what this means for you.
By Brooke Thedford March 19, 2025
For years, sellers have had the upper hand in the housing market. With so few homes for sale and so many people who wanted to purchase them, buyers faced tough competition just to get an offer accepted. But now, inventory is rising, and things are starting to shift in many areas. So, is the market finally balancing out? And does that mean buyers will have it a bit easier now? Here’s what you need to know.  What Makes It a Buyer’s Market or a Seller’s Market? It all comes down to how many homes are for sale in an area compared to how many buyers want to buy there. That’s what ultimately determines who has the most leverage. A Seller’s Market is when there are more buyers than homes available, so sellers hold the power. This leads to rising prices, multiple offers, and homes selling quickly – often above the asking price – because there isn’t enough to go around. A Buyer’s Market is when there are more homes than buyers. In this case, the tables turn. Sellers may have to offer concessions and incentives, or negotiate more to get a deal done. That’s because buyers have more choices and can take their time making decisions. You can see this play out over time using data from the National Association of Realtors (NAR) in the graph below:
By Brooke Thedford March 10, 2025
Some Highlights - With more homes for sale and buyers being more selective, it’s smart to make strategic updates.​ But how do you decide what’s worth doing? ​You lean on an agent. - An agent will be able to tell you what buyers want, quick wins that’ll have a big impact, and what projects have the best ROI. - What projects are on your to-do list before selling? With only a month left before spring, connect with a local agent so you know what’s worth the time and effort.
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